grand tour catalunya gravel
We turned a road trip designed for cars into a gravel cyclotourism product, engineered stage by stage in the field and launched across seven European markets.
full case study coming soon
the film
2,500 kmof route, scouted in the field
42stages, averaging 60 km
7European markets in the launch
2.6Mglobal impressions
60pages in elite print media
the full case study is on its way
We are putting together the whole story: the route engineering and field scouting across every touristic brand of Catalonia, the five shooting blocks over 21 days between July and October, and a launch campaign that ran across seven European markets, not only in print but through content creators too, with features in Rouleur, Volata, Alvento, Cyclist UK and Le Cycle amongst others.
next project → SoloBici e-bike magazine